Bili is a powerhouse in the world of growth and digital marketing, having played a pivotal role in scaling two of Africa’s biggest unicorns—Jumia and Moniepoint. With a deep expertise in data-driven growth, performance marketing, and user acquisition, she has helped shape the success stories of fast-growing tech companies on the continent.

With academic foundations in MSc Management, Organisations & Governance from the London School of Economics (LSE) and BSc Internet Communication Systems from Bournemouth University, Bili has combined world-class business acumen and technical expertise with hands-on experience in high-growth markets. 

From e-commerce to fintech, Bili has a track record of engineering sustainable growth strategies that drive revenue, user adoption, and market expansion. Her experience spans across growth hacking, digital advertising, funnel optimization, and customer retention, making her one of the most sought-after growth leaders in Africa.

Beyond her commercial success, Bili is passionate about empowering startups, sharing her insights through mentorship, advisory roles, and public speaking engagements. She also plays a pivotal role in advising and accelerating early-stage startups, ensuring they build scalable, sustainable business models.

For more insights on growth and scaling businesses, follow Bili Sule’s journey as she builds the next wave of high-growth companies.